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Thoughts, observations and practical advice drawn from real projects, properties and conversations.
Over the years I've worked with homeowners, landlords, Airbnb hosts and property investors on projects ranging from simple styling improvements to full refurbishments.
These articles are a collection of things I've learned along the way. Some are practical, some are opinionated, and all are based on real experiences rather than theory.
I hope you find them useful.
Kristina
Founder, SIERRA MIKE
Latest Insights
Latest Insights
Why I Often Advise Clients Not to Renovate Everything
A fresh perspective on where improvement adds value — and where it doesn't.
Many homeowners assume they need expensive upgrades before selling a property. In reality, the most effective improvements are often the simplest. A fresh perspective can be worth far more than a full renovation.
The Biggest Mistake Homeowners Make Before Selling
Why buyers often see something completely different from the person who has lived there for years.
After years of living in a home, it's easy to focus on its flaws. Buyers see something very different. Understanding that difference can transform how a property is presented and perceived.
Five Things Buyers Notice in the First 30 Seconds
The subtle details that shape first impressions long before a viewing has properly begun.
Long before buyers compare room sizes or discuss renovation budgets, they form an impression. From light and space to atmosphere and distractions, those first moments often shape everything that follows.
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